Each year, shop and mobile operators contribute to Prostate Cancer Research at the University of Toronto. This year we took our donation to a collective $52,000! With our focused efforts in working to brand our business and share our Corporate Social Responsibility, this number is sure to increase quickly in the coming year. Way to go!
Thank you for helping us support this initiative. We started this five years ago to help do our part in the fight against prostate cancer. Every dollar we raise goes directly to cancer research.
Check out the awesome thank you card from our friends at U of T.
The idea for this trip evolved out of the feeling of helplessness which Ben experienced this past summer when he lost his best friend to cancer.
Adam was only 25 when he was diagnosed with a rare form of incurable cancer which attacked his throat and lungs. For 8 years Ben watched his friend and his family battle the disease. He felt incredibly isolated from Adam, not only because Adam was here in Canada, and Ben was over in England, but because he felt like there was nothing he could do to help him. No matter how many times he came back to visit him or spoke to him on the phone and through email, he couldn’t do anything to make him better.
Adam passed away this past July, which only deepened the feeling that Ben hadn’t and couldn’t do enough. This March he is cycling from London to Paris to raise money for the World Cancer Research Fund.